Bridging boundaries between operations and analytics isn’t a new goal for organizations, but the latest whitepaper from Ventana Research explores how to do so with master data management and the role of an Intelligent Data Hub.
Every business today depends on data, making smart data management a required core competency inside every organization. Businesses need to manage data assets with the same discipline and rigor as financial assets, and they need tools that do not require deep technical knowledge.
MDM solutions have been instrumental in solving core data quality issues in a traditional way, focusing primarily on simple master data entities such as customer or product. Organizations now face new challenges with broader and deeper data requirements to succeed in their digital transformation.