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Steve
Allison

Head of Product Marketing, Audience & Data Technologies, EMEA
Adobe

Steve has worked as a technical and digital marketing professional for over 30 years, with extensive experience of defining strategic product direction; devising and implementing go-to-market and long-term audience-centred marketing and experience strategies, as well as developing and executing sales and field training.

Today, Steve heads up product marketing for Adobe’s audience and data platform technologies in EMEA – advising partners and clients how to create audience-centric strategies for digital marketing, experience business and the data platform requirements needed to make it a real-time reality.

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4 Major Data Hurdles in delivering real-time customer experiences

Creating real-time customer experiences is more important than ever with consumer attention span continuously decreasing. The amount of data and channels marketers can work with is larger than ever. In this challenging landscape a digital marketer will run into 4 major data hurdles, data preparation, data governance, connected data and ontologies in order to deliver real-time customer experiences. This session will walk you through these hurdles and ways to mitigate them; there by helping companies to become an experience business.

Key takeaways

  • Learn about the imperatives of an experience business
  • Learn about the requirements to create real-time customer experiences
  • Learn about the challenges and how to overcome them

visit adobe’s experience platform website

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