Shivakumar
Vaithyanathan

Chief Architect Adobe Experience Platform
Adobe

Shivakumar (Shiv) Vaithyanathan, a technical executive and Chief Architect of the Adobe Experience Platform team, has more than 40 published papers and multiple patents in the areas of NLP, databases and machine learning. A former IBM Fellow, Shiv has been an invited speaker at multiple universities around the world and keynoted at top database and information retrieval conferences. He is a recipient of the inaugural “Test-of-Time” award from the Association of Computational Linguistics.

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4 Major Data Hurdles in delivering real-time customer experiences

Creating real-time customer experiences is more important than ever with consumer attention span continuously decreasing. The amount of data and channels marketers can work with is larger than ever. In this challenging landscape a digital marketer will run into 4 major data hurdles, data preparation, data governance, connected data and ontologies in order to deliver real-time customer experiences. This session will walk you through these hurdles and ways to mitigate them; there by helping companies to become an experience business.

Key takeaways

  • Learn about the imperatives of an experience business
  • Learn about the requirements to create real-time customer experiences
  • Learn about the challenges and how to overcome them

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