H&M is on an exciting journey towards becoming the leading fashion retailer in advanced analytics. The effort is one of the key focus areas of the H&M group. The AI team combines one of the industry’s largest data sets with state of the art advanced analytics and artificial intelligence to enable data driven decision-making across the full fashion value-chain. H&MxAI is a dynamic and quickly growing analytics team within H&M. We focus on unlocking significant business value and are expanding to accelerate impact even further.